Carnegie Mellon University

Course 95-782 (Global eBusiness Strategy)

Units: 12

This course will help you understand how to understand, evaluate and develop strategy for an IT business. It will consider all aspects of strategy but will give particular attention to the impact of 'the rules of the game' or national, international and transnational public policy.

'IT business' includes telecommunications, enterprise and consumer software, hardware and services, computers, IT services, and Internet services.

Strategy is the means to exploit the rules of the game, take advantage of the new technologies and capture a clear advantage over the competition. It is also a way to anticipate and hence mitigate the negative impact of inevitable changes in the rules of the game. Policy is constantly changing and executives therefore need a solid grounding in strategy and strategic analysis combined with an appreciation for IT-related public policy to gain an understanding of these changes can impact every IT businesses most important decisions.

Our course will proceed in three stages. First, students will learn several established strategic analysis tools with a special emphasis on the work of Dr. Michael Porter of the Harvard Business School. We will then explore some of the latest technical advances in IT and determine the implications for these advances for corporate strategy. Once we have some grounding in strategy and IT technology we will then explore the implications of national and international IT policies - trade policy, standards, domestic regulatory policy and international and national regulatory regimes - on corporate strategy.

The course will present several means for developing a corporate strategy, with a special emphasis on the work of Dr. Michael Porter. In addition to advances in technology we will also explore the implications for business strategy of national and international information technology policies including trade policy, standards policy, domestic regulatory policy and international and national regulatory.

This course relies heavily on case studies and independent research. The cases will allow students to get a better understanding of the policy implications for strategic planners and decision-makers. This course will be highly interactive with students encouraged to participate actively in the presentations and discussions.

Learning Objectives:

1. View problems from the perspective of a corporate strategist of an IT firm that does business in more than one country.
2. Identify the interrelationships between government policy, corporate strategy and business decisions.
3. Develop a conscience of recent trends in the growth and role of the Internet, telecommunications and advances in information technology.